The Innovation Odyssey Taylor & Francis Ltd

This book tells the story of a project to develop a low-cost electric car, a goal previously considered impossible. An adventure in project and technical innovation, the project was a breakthrough in cultural innovation as it brought together a French company, a Japanese partner, an Indian project, and a Chinese developer to deliver a car for the European market. This detailed case study illustrates breakthroughs in strategy, project management, innovation, and industrial policy. ...