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Social Marketing Taylor & Francis Ltd
Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities... více popisu
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1 203 Kč
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EAN: 9781032059679
Výrobce: Taylor & Francis Ltd | Produktová specifikace
Detailní popis produktu
Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. This popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. ...
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