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Brand Positioning, Connecting Marketing Strategy and Communications Taylor & Francis Ltd
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing... více popisu
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Tento produkt je dostupný u 1 e-shopů, cena od 1 250 Kč
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1 250 Kč
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EAN: 9780367250195
Výrobce: Taylor & Francis Ltd | Produktová specifikace
Detailní popis produktu
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. The book works step-by-step through the creation of an effective marketing strategy.
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