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Reasserting the Disney Brand in the Streaming Era Taylor & Francis Ltd

Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move... více popisu

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EAN: 9781032422350

Výrobce: Taylor & Francis Ltd |  Produktová specifikace

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Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing marketplace. Exploring how Disney’s acquisition of Pixar, Marvel, Lucasfilm and Fox positioned the company to launch the Disney+ streaming service, the chapters look at the history of those acquisitions, and the deployment of the content, brands and intellectual...
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