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Marketing Fashion Taylor & Francis Ltd

This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have... více popisu
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EAN: 9781032204819

Výrobce: Taylor & Francis Ltd |  Produktová specifikace

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This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date. It expands on existing knowledge to better understand the role marketers play as cultural agents in determining fashion and its markets. Contributors to the book are international, advanced scholars in marketing and sociology challenging tradi...
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