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Made in Italy and the Luxury Market Taylor & Francis Ltd

The book provides an in-depth view into luxury Made in Italy, from historical roots, heritage and tradition to major forces of change... více popisu
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EAN: 9781032304380

Výrobce: Taylor & Francis Ltd |  Produktová specifikace

Detailní popis produktu

The book provides an in-depth view into luxury Made in Italy, from historical roots, heritage and tradition to major forces of change and innovative, entrepreneurial adaptations in the twenty-first century. It situates Made in Italy in the broader global context of change, with regards to the call for sustainable manufacturing and consumption. Written by an international pool of academics and experts in luxury brand management, the book presents a series of case studies to explore how the indust...
Specifikace produktu
Autor
Rovai
Jazyk
angličtina
Nakladatelství
Taylor & Francis Ltd
Počet stran
312
Rok vydání
2023
Vazba
Hardback
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