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Essentials of Consumer Behavior Taylor & Francis Ltd

Suitable for Marketing and Consumer Behavior students at advanced undergraduate and postgraduate levels, this clearly written and thorough textbook will keep... více popisu
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EAN: 9780367426866

Výrobce: Taylor & Francis Ltd |  Produktová specifikace

Detailní popis produktu

Suitable for Marketing and Consumer Behavior students at advanced undergraduate and postgraduate levels, this clearly written and thorough textbook will keep students engaged and help them to become savvier marketers. Online resources include links to videos and podcasts, further reading, questions and exercises. Instructor supplements include PowerPoint slides and chapter quizzes....
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