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Contemporary Issues in Luxury Brand Management Taylor & Francis Ltd

This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by... více popisu
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EAN: 9780367859305

Výrobce: Taylor & Francis Ltd |  Produktová specifikace

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This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability. With additional PowerPoint slides and a test bank of question...
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